and the refs are bktogh "morning joe" starts right now. >>> romney just released an ad in which, for the fst time he speaks directly to camera. in all thether adsyou don't utr hce a see g t thecamera him walking around. the goal is to show he does care about americans who are struggling financially. he does a pretty good job with it. >> it many americans are struggling to find work in today's economy. too many of those whore payc.ng are liaycheck to acare ling in poverty than when president obama took office. and 15 million more are on food stamps. my plan will create 12 million new jobs over the next four years. we shoul'teasure compassion by how many pele are on wee. hosuomio by how many people are able to get off welfare and get a good paying job. i'm mitt romney, and i approved this message. >> i think that ad just makes my odorning, it's thursday, september 27th, as you take a look at a wet times square in new york city. i'm in chicago this morning, but with us in new york city wh willie geist, our national affairs editor for "new york" magazine andnbit analyst, john heilemann.